{"id":28,"date":"2024-01-29T08:31:30","date_gmt":"2024-01-29T08:31:30","guid":{"rendered":"https:\/\/sfa.com.pk\/?page_id=28"},"modified":"2024-02-06T16:10:21","modified_gmt":"2024-02-06T16:10:21","slug":"about-us","status":"publish","type":"page","link":"https:\/\/sfa.com.pk\/index.php\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"28\" class=\"elementor elementor-28\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-73b24a6c elementor-section-height-min-height elementor-section-items-top elementor-section-content-bottom elementor-section-stretched elementor-section-boxed elementor-section-height-default\" data-id=\"73b24a6c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-776c2688\" data-id=\"776c2688\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30c189d5 elementor-widget elementor-widget-image\" data-id=\"30c189d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/WhatsApp-Image-2024-01-27-at-11.17.03-AM.jpeg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-148\" alt=\"\" srcset=\"https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/WhatsApp-Image-2024-01-27-at-11.17.03-AM.jpeg 1600w, https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/WhatsApp-Image-2024-01-27-at-11.17.03-AM-300x169.jpeg 300w, https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/WhatsApp-Image-2024-01-27-at-11.17.03-AM-1024x576.jpeg 1024w, https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/WhatsApp-Image-2024-01-27-at-11.17.03-AM-768x432.jpeg 768w, https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/WhatsApp-Image-2024-01-27-at-11.17.03-AM-1536x864.jpeg 1536w, https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/WhatsApp-Image-2024-01-27-at-11.17.03-AM-600x338.jpeg 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f48d472 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f48d472\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3acb6bb\" data-id=\"3acb6bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc578ee elementor-widget elementor-widget-heading\" data-id=\"bc578ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Message from CEO<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26a65b4 elementor-widget elementor-widget-text-editor\" data-id=\"26a65b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Dear Valued Community,<\/p><p>It is with immense pride and gratitude that I extend a warm welcome to you on behalf of SFA Private Limited. Our journey is a testament to the unwavering commitment of our team, the richness of our local produce, and the shared passion for crafting exceptional flavors.<\/p><p>At SFA, we believe in merging tradition with innovation, bringing the best of our past into every step we take towards the future. Our dedication to quality, sustainability, and creating moments of joy is the driving force behind every product we offer.<\/p><p>As we navigate the path ahead, we remain committed to delivering excellence, fostering meaningful connections, and contributing positively to the communities we touch. Join us in savoring the essence of our story and the flavors that define our legacy.<\/p><p>Thank you for being a part of the SFA family.<\/p><p>Warm regards,<br \/>Syed Inam Ali<br \/>CEO,<br \/>Syed Fayyaz Ali Industries Private Limited&#8221;<br \/>SFA<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1b60ce26 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1b60ce26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37f332b5\" data-id=\"37f332b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6826ce36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6826ce36\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-77f7fccf\" data-id=\"77f7fccf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5803a453 elementor-widget elementor-widget-heading\" data-id=\"5803a453\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Company<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-191bfc50 elementor-widget elementor-widget-heading\" data-id=\"191bfc50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf00fc5 elementor-widget elementor-widget-text-editor\" data-id=\"7bf00fc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Welcome to Sfa Private Limited, a culinary journey that began in 2006, blending tradition and innovation to create a symphony of flavors. We specialize in crafting premium fruit juices, dried mango, and mango leather, sourcing the finest ingredients from local growers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61bd0b97 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"61bd0b97\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/magnifying-glass-enlarging-word-1024x683.jpg\" class=\"attachment-large size-large wp-image-153\" alt=\"\" srcset=\"https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/magnifying-glass-enlarging-word-1024x683.jpg 1024w, https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/magnifying-glass-enlarging-word-300x200.jpg 300w, https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/magnifying-glass-enlarging-word-768x512.jpg 768w, https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/magnifying-glass-enlarging-word-600x400.jpg 600w, https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/magnifying-glass-enlarging-word.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6628eb1e elementor-widget elementor-widget-heading\" data-id=\"6628eb1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vision  Statement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8c9248 elementor-widget elementor-widget-text-editor\" data-id=\"5f8c9248\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At Sfa Private Limited, we envision becoming a globally recognized leader in the creation and distribution of premium fruit-based products. Our vision is to set the standard for quality, sustainability, and customer delight, fostering a world where every flavor tells a story of excellence<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a1b74 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"c2a1b74\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/mission-goals-target-aspirations-motivation-strategy-concept-1024x512.jpg\" class=\"attachment-large size-large wp-image-152\" alt=\"\" srcset=\"https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/mission-goals-target-aspirations-motivation-strategy-concept-1024x512.jpg 1024w, https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/mission-goals-target-aspirations-motivation-strategy-concept-300x150.jpg 300w, https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/mission-goals-target-aspirations-motivation-strategy-concept-768x384.jpg 768w, https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/mission-goals-target-aspirations-motivation-strategy-concept-600x300.jpg 600w, https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/mission-goals-target-aspirations-motivation-strategy-concept.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3205b873 elementor-widget elementor-widget-heading\" data-id=\"3205b873\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MISSION  Statement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6d79ed elementor-widget elementor-widget-text-editor\" data-id=\"6a6d79ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our mission at Sfa is to passionately craft and deliver the finest fruit juices, dried mango, and mango leather. Through sustainable relationships with local growers and a commitment to enriching communities, we aim to exceed customer expectations. We strive to inspire creativity and joy, ensuring that every creation bears the mark of Sfa&#8217;s dedication to excellence.&#8221;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b430a03 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5b430a03\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1001\" src=\"https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/standard-quality-control-collage-concept.jpg\" class=\"attachment-full size-full wp-image-154\" alt=\"\" srcset=\"https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/standard-quality-control-collage-concept.jpg 1500w, https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/standard-quality-control-collage-concept-300x200.jpg 300w, https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/standard-quality-control-collage-concept-1024x683.jpg 1024w, https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/standard-quality-control-collage-concept-768x513.jpg 768w, https:\/\/sfa.com.pk\/wp-content\/uploads\/2024\/01\/standard-quality-control-collage-concept-600x400.jpg 600w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce33a52 elementor-widget elementor-widget-heading\" data-id=\"ce33a52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Core Value<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7573c9 elementor-widget elementor-widget-text-editor\" data-id=\"4c7573c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Quality First:<\/strong><\/p><p>We are committed to delivering products of the highest quality, consistently meeting and exceeding industry standards.<\/p><p><strong>Integrity in Action:<\/strong><\/p><p>Conducting business with transparency, honesty, and ethical practices is the foundation of our integrity.<\/p><p><strong>Innovation at Heart:<\/strong><\/p><p>We embrace creativity and innovation in every aspect of our operations, constantly pushing the boundaries of what&#8217;s possible.<\/p><p><strong>Sustainability Matters:<\/strong><\/p><p>We demonstrate responsibility to the environment and the communities we serve, integrating sustainable practices into our business model.<\/p><p><strong>Customer-Centric Approach:<\/strong><\/p><p>Placing the satisfaction of our customers at the core of our operations, we strive to exceed expectations and create lasting relationships.<\/p><p>These values collectively guide our decisions, actions, and the way we interact with our community, ensuring that Sfa Private Limited stands as a beacon of excellence and innovation in the world of flavorful experiences.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Message from CEO Dear Valued Community, It is with immense pride and gratitude that I extend a warm welcome to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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